Ashley Hoeger

The Story Behind Wild AlchemyWild Alchemy was created from my love of skincare, creativity, and the belief that self-care should be something you can truly experience—not just something you buy.As a licensed esthetician, I’ve spent time learning about skincare, ingredients, and how different products can support each person’s unique needs. Over time, I realized that one of my favorite parts of the beauty and wellness industry wasn’t simply providing a service—it was teaching people why we use certain ingredients and showing them how fun and approachable creating their own self-care products can be.That passion inspired Wild Alchemy DIY, where skincare meets creativity. Through my virtual and interactive classes, I teach people how to create products such as body scrubs, facial scrubs, body oils, hair oils, lip products, and other personalized creations. I love taking something that may seem complicated and turning it into an experience that feels easy, fun, and memorable.Teaching is especially meaningful to me because I get to watch people go from “I don’t know if I can make this” to being excited and proud of something they created themselves. There’s something special about gathering with friends, family, coworkers, or even people you’ve never met before and connecting through creativity.Wild Alchemy is also about making these experiences accessible beyond a traditional classroom or spa. With virtual classes and DIY kits that can be delivered directly to participants, people can join from home while still enjoying an interactive, guided experience. Classes can be perfect for a relaxing night in, birthdays, bridal showers, girls’ nights, team-building events, or simply trying something new.What makes Wild Alchemy different is the combination of professional esthetics knowledge, hands-on creativity, personalization, and a little bit of magic. I want every class to feel welcoming and approachable while still giving participants an opportunity to learn about the ingredients they’re working with and create something that feels uniquely theirs.For me, Wild Alchemy is about much more than making skincare products. It’s about encouraging people to slow down, create something with their own hands, learn something new, connect with others, and turn everyday self-care into a ritual they genuinely look forward to.