Alicia Marazzani

Hi, I’m Alicia, the founder of Charmed in SF. I believe in adding personal, nostalgic touches that make people feel special.I started Charmed in SF because I fell in love with Italian charm bracelets – those little stainless steel link bracelets that were huge in the early 2000s. Each charm felt like a time capsule: pop culture references, symbols, inside jokes. I realized I didn’t just want to make these bracelets for myself; I wanted to create a space where others could build their own personal stories through these charms.I’m passionate about teaching because I love watching people’s creativity unfold. Guests often come to my workshops thinking they’re “not creative, ” and by the end, they’ve built a bracelet that tells their story better than words could. It’s such a joy to watch teams connect over their choices and leave with something that feels meaningful.Something most people don’t know about Italian charm bracelets is that each link can be swapped out endlessly. They’re like mood boards you can wear and change whenever you want – making them the ultimate nostalgic, modular accessory.Since launching Charmed in SF, I’ve hosted dozens of private events for teams in The Bay Area, as well as public workshops and pop-ups across San Francisco, Boston, and the rest of the united states. I’ve taught hundreds of guests, from corporate offsites to craft night regulars, and love seeing how these bracelets become keepsakes that connect people.When I’m not running charm events, you’ll find me thrifting for vintage treasures, hosting community craft nights, or planning my next pop-up. I’d love to welcome you to a workshop soon and help you build a bracelet that feels uniquely you!