The Chocolate Genius

Paul Joachim grew up in Florida, USA, and he still lives just outside Orlando. His passion for art began at a young age with his preschool teacher pointing out his special talent. Always in love with art, Paul had the opportunity to study Fine Arts at Florida State University where he obtained a BFA in Studio Art.

After graduating from college, Paul started a web development business and, as a hobby, he turned cooking into his own personal art form. Over a decade later, he discovered a love for cakes and transforming them into delicious edible sculptures. After pushing the envelope of what was possible in cake design for four years, in 2011 Paul was invited to appear on Food Network where he won the Extreme Alien Cake Challenge. For Paul, this pivotal moment was a milestone that launched his chocolate-carving career.

Paul is now ranked as one of the best chocolatiers and chocolate artists in the world. He has traveled five continents showcasing his unique brand of chocolate experiences at world-class brand launches and internationally-recognized events for clients including Godiva, Delta Airlines, Oreo, Universal Studios, and the NBA. Perhaps you caught Paul, The Chocolate Genius, on one of his TV appearances on The Talk on CBS, Australia’s The Today Show, Ozzy & Jack's World Detour, ABC's To Tell The Truth, Hallmark Channel and multiple Food Network shows.

Paul conveys storytelling through his chocolate experiences. He sees chocolate art as a transformational medium for inspiring audiences with joy, inspiration, and love for disrupting the status quo and pushing the boundaries of what is possible within each viewer’s point of view and own life. Paul’s unique aptitudes for engineering harmonized with his cultivated artistic craft has allowed him to master the impact of his chocolate art, thrilling audiences with rare experiences of a lifetime.