Coffee Business Owner Intensive Class

Taste coffees, then learn menu pricing, costing, sourcing and staff training with this six hour class in NYC!



6 hours Location Brooklyn Class size 1 to 4 guests   $600

Brew smarter business decisions in this six-hour, hands-on coffee intensive in Williamsburg, Brooklyn! Working instructors cover the coffee side of opening or running a coffee business, taught in English or Spanish --- your choice.
The heart of the day is a guided tasting. You’ll try coffees from different origins and roasts side by side across pour-over, French press, and espresso, then learn to choose the right coffee for your menu, equipment, customers, and budget. You’ll also price every drink, build a focused menu, and get guidance on equipment, sourcing, workflow, staff training, and catering. Bring your concept, menu ideas, or current numbers to get answers about your own business.
Example day (10:00 AM to 4:00 PM, times flexible):
  • 10:00-10:20: Welcome and business goals
  • 10:20-11:15: Guided tasting of origins and roasts
  • 11:15-12:15: Guided tasting of brew methods
  • 12:15-12:45: Lunch break
  • 12:45-1:30: Choosing your menu coffee and sourcing
  • 1:30-2:00: Menu building and drink costing
  • 2:00-2:30: Pricing, margins, waste, and labor using your own numbers
  • 2:30-2:45: Break
  • 2:45-3:10: Equipment buying guidance and maintenance
  • 3:10-3:35: Workflow, speed of service, and staff training
  • 3:35-3:50: Catering planning, marketing basics, and NYC health and permit resources (information only, not legal advice)
  • 3:50-4:00: Your 30-day action plan and questions
This class is for owners, partners, and managers of coffee shops, cafés, restaurants, and catering businesses, plus aspiring owners with a real plan to open seeking professional tips on how to run a business. Show up with your biggest questions and walk out with a plan to turn great coffee into a thriving business!
Español (bilingüe a pedido: en español o inglés, tú eliges)
El Intensivo de Café para Dueños de Negocios: 6 Horas, de la Cata a la Ganancia. ¿Abres o manejas un negocio de café? Este intensivo práctico de seis horas cubre la parte del café que todo dueño necesita, en nuestro espacio de talleres en Williamsburg, Brooklyn. Prueba varios cafés (orígenes y tuestes distintos) en filtrado manual (pour over), prensa francesa y espresso; aprende a ponerle precio y costo a cada bebida, armar tu menú, comprar equipo, conseguir proveedores, capacitar a tu personal y planificar café para catering. Sales con tu plan de acción a 30 días. Precio regular $667; precio por solicitud $600 por persona. Solo para dueños de negocios (o futuros dueños con un plan real). Máximo 4 personas por sesión. Duración: 6 horas con 30 minutos para almorzar (no se incluye comida). Solo a pedido: indícanos fechas, tamaño del grupo e idioma. Puedes reprogramar con al menos 48 horas de aviso. Ubicación: 190 S 8th St, Brooklyn, NY 11211.
What you'll get
  • 6 hours of instruction, guided tasting and hands-on practice
  • Coffees, brew-method tastings and materials used in class
  • Tasting and cupping notes sheet, plus a "choosing your menu coffee" worksheet
  • Take-home packet: drink costing sheet, menu and recipe-card templates, equipment checklist, supplier checklist, opening/closing and staff-training outlines, NYC official-links sheet, catering volume planner and 30-day action plan
Knowledge required
Business owners only (owners, partners, managers or aspiring owners with a real plan to open). No coffee experience needed.
What to bring
A notebook or laptop; your business plan, menu or current cost numbers if you have them (optional); comfortable closed-toe shoes; a water bottle. No food provided; 30-minute lunch break. Bring your own lunch or buy nearby.
Location

190 S 8th St, Brooklyn, NY 11211

Coffee Business Owner Intensive Class location
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Brewed By Jose LLC
Brewed By Jose LLC

4.7 (14)

Discover the art of coffee with Brewed By Jose — a hands-on learning experience designed for coffee lovers, aspiring baristas, and café owners alike.
Led by Jose, an SCA-certified barista and coffee consultant, each class is crafted to be engaging, practical, and approachable. Whether you want to master espresso, pour the perfect latte art, or explore the flavors of coffee origins, you’ll gain both technical skills and a deeper appreciation for the craft.
Our workshops are perfect for:
Beginners curious about making better coffee at home
Aspiring baristas looking to sharpen their skills
Café owners who want to train their team with professional techniques
What you’ll love about this experience:
Small group, hands-on format
Step-by-step guidance from an experienced barista trainer
Fun, interactive, and approachable learning environment
Leave with skills you can use right away — at home or behind the bar
Join us and turn your coffee passion into a skill you’ll use every day.

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2026-11-20 15:00:00
class 0 4FHB8OR140 b96a490f1dd90bcefdba5812d2d1076a 1 production new-york-city New York City NY US new-york-city