How a Mixologist Drove More Bookings with ClassBento

The Creative Vision(ary)

Rebecca Pinnell knows how to hustle. She turned her love of craft cocktails into a full-time gig in 2020 after working in fine dining and hospitality for 15 years. Between virtual and in-person classes around San Francisco, Rebecca's Cocktail Events has hosted over 500 workshops. 

Her focus is making mixology accessible to anyone while passing along professional techniques and delicious original recipes. Her favorite part about teaching is sharing knowledge in a way that represents her personality – sincere, fun, and curious. We know that approach works wonders because she has glowing five-star reviews.

The Business Hurdle

Dreaming up a concept for a creative business is one thing. Knowing how to market it is a different skill set. Rebecca’s biggest challenge was promoting her classes online, where most customers find her. 

She tried other booking platforms, with the promise of marketing strategies for small businesses, but none delivered results that helped drive revenue. It also wasn’t clear to her how they calculated fees and made payouts after completing a workshop. She needed help marketing her cocktail events so she decided to give ClassBento a shot.   

The Game Changer

Turns out Rebecca’s classes and ClassBento go together like gin and tonic. Once she added her classes to our website in 2021, she noticed the partnership paid off more than any other platform.

“ClassBento takes care of marketing, I don’t have to worry about it. I’m spending more time running my business instead of worrying about how I’m going to get business.” 

She appreciates the ease of adding new classes, professional writers SEO-optimizing her listings, and the speedy receipt of payments after every event. With the promotional power of our website, she can put her time and attention into creating new recipes and providing an exceptional experience for her customers. That’s something to raise a glass to!

A Milestone Moment 

Not long since she started listing her experiences with ClassBento, Rebecca has received 22 five-star reviews! Sometimes all it takes is the right collaboration for a small business to reach that next milestone. Most of Rebecca’s bookings now come from ClassBento’s website, capturing business in the Bay Area that would have been more challenging on her own. This shift has allowed her to live her dream.

 I had the desire to perform and now I have a platform to run a show with cocktail knowledge, jokes, music, and inclusion. What a dream! Best job I’ve ever had!

Exposure to our audience gave Rebecca’s Cocktail Events that extra push and an enthusiastic fanbase. 

OMG, Rebecca was so organized, so creative, and so fun! I hired her to do a class for my partner's birthday, and I got a text the next day from a guest that I had set the bar high for future parties. I agree. I highly highly recommend!

- Shawna

Rebecca was an amazing teacher. We asked her to come for a company social event, and she was very professional and well prepared. She was very generous with her knowledge, detailing her recipe for syrups… Also, she was very non-alcoholic friendly, as I don't drink, and she brought a number of non-alcoholic spirits and mixers to try. 

- Kyrene

Join ClassBento and transform your creative business today

ClassBento’s mission is to improve mental wellbeing through creative experiences. Our community is growing and our audience is eager for more of what teachers offer. If you’re already on the platform, we recommend adding more classes and instantly bookable dates.

If you want an alternative to Airbnb or another booking platform, join ClassBento. Head to our sign-up link and get set up today. As you can see, small business advertising is what we do best and our Growth Partners are always ready if you need advice or have questions about the next steps to grow your business. 

For more success stories, read how a London cooking school streamlined admin work on their website with ClassBento.